What Went Wrong With Decentraland

On the morning of August 17th, 2017, the ~3500 people who were a part of Decentraland community woke up excited. It was finally the day of the Decentraland ICO, or Initial Coin Offering. This was ultimately the first opportunity for the community to make their stake in the wild west of the virtual world. 

Decentraland Banner.png

Decentraland’s community was very unique. Unlike most other projects these days, the community around it was almost completely centralized, in a Slack channel controlled by the Decentraland team. It was one universal forum where everyone could talk to their future neighbors, business partners, and the creators of the virtual world themselves.  About two hours before the ICO, the Decentraland team archived and locked all the channels except two that they control, #announcements and #dev-updates. This was very strange, they’d never told us they were going to do that before this point. It was very disconcerting not to be able to talk with our fellow community members while we approached the moment we’d all been waiting for.

What the Slack channel looks like now

What the Slack channel looks like now

Despite this, everyone was still excited to buy in. The community had a huge amount of optimism in the project and a lot of love and trust for the development team. Because of that, the community wanted to put their money where their mouths were to prove they were invested in Decentraland’s long-term success. This was important because of what Decentraland is. It’s a fully decentralized virtual world. It was important because none of it had any inherent value. Decentraland, and it’s cryptocurrency MANA, was only as valuable as people made it. But within the first 10 seconds of it’s coins existence, the value to it’s community tanked.

5 large investors, known as “whales”, were able to buy in early to the ICO. Though many of the details are unkown(one whale seems to be a known smart-contract pool), it looks like collusion with the creators of Decentraland, as one 10,000ETH(~$3,000,000) purchase was allowed to occur 3 hours before the start of the ICO(a partnership with an app, apparently). 

Thus, a small handful of MANA-holders (last time I checked it was up to nine from five) took full control of Decentraland. Meaning 99.7% of Decentraland’s community had absolutely no stake in Decentraland.

So immediately, we got to work. We made a Slack channel to discuss our plans, here:

Decentraland Emigrants

It was clear that we didn’t want to buy in to a project that was controlled by a select few, after being stabbed in the back by the team we trusted. 

Currently, people are discussing ways to take power back from Decentraland. This includes things like hashtag campaign’s(#decentraland #boycottmana), identifying issues with Decentraland, and presenting proposals for what to do going forward.

We’re a small splinter community, but we’re working hard and fast moving forward. In less than 24 hours we’ve had hundreds of contributions from dozens of users. I presented a proposal to the #dev channel, and we’re doing our first survey to design the democratic process of a decentralized metaverse.

But this isn’t about the Decentraland Emigrants, it’s about Decentraland itself. There was a HUGE amount of red flags, but no one took them seriously. People were cluelessly optimistic. This included:

  1. No one on the Decentraland team had any game dev or VR experience, despite claiming to be building a VRMMO
  2. The project claimed to have started in June 2015, but had no notable releases or product development until March 2017
  3. The ICO was delayed
  4. The team arbitrarily planned an ICO whitelist pre-sale and discount within a few weeks of the ICO, after repeatedly claiming pre-sales were bad
  5. Cancelling said whitelist pre-sale just days before the ICO
  6. The team refused to create any sort of protections on huge individual purchases
  7. The source code to the Unity browser of Decentraland was very unimpressive
  8. There has been no VR-specific development done for Decentraland at all to this day
  9. The team refused to package an executable of the Decentraland browser for the community
  10. The Decentraland team claimed that they were trashing the Unity Web Player version for Aframe and WebVR, even though they have no experience with aframe and have no aframe product to show

So with all these red flags, why didn’t I warn people? Two fundamental reasons, firstly, the Decentraland community was so optimistic and positive, that they reacted badly to people asking critical questions on the community Slack channel.

Secondly, I wanted to make money. Spending my time and energy to warn people would make them less likely to buy in. So instead, I prepared to buy in to the ICO weeks in advance, and planned on releasing a bunch of content to increase awareness around Decentraland(and help solve all of the complaints I had with the project) after I’d bought in. In fact, hundreds of people were planning on doing the same thing. Instead, most of those people have already left the Decentraland community. As far as they’re concerned, it was a scam.

And it’s a damn shame, because this was the closest thing to an open metaverse we’ve ever gotten.

For more reading on Decentraland:

CrushCrypto's breakdown

Reddit convo on Cintix Smart Contract

The Disctrict0x Proposal

jlanzago's write-up 

Decentraland Whitepaper 

Decentraland GitHub